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The social media content of «Jägermeister Austria» consists of product information, raffles, puns, statements, fun content and much more. Since Jägermeister is reframing its marketing to reflect a higher class, quality brand, they require their content to have a certain visual appeal that still incorporates their edginess and playful irreverence.
Idea + Art Direction by Florian Köhler
TYPE OF WORK
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